I create valuable products for people and businesses

Antonina Komnatna - UI/UX and Product Designer

I’m guided by human-centered design principles to solve complex systemic problems and create delightful experiences

Get to know me

Latest projects

I design digital products and services that solve real problems. With a strong focus on usability, consistency, and a clean visual language, I help teams build systems and experiences that scale — without losing the human touch.

  • Hertz

    Hertz Iceland: Redesigning the Long-Term Rental Experience

    The project focused on simplifying the long-term rental flow, improving pricing transparency, and enabling a fully online booking experience — aligned with Hertz Iceland’s brand vision.

  • Ambrosian Kitchen

    Ambrosian Kitchen: Designing a Seamless Weekly Ordering Experience

    The project focused on creating a flexible weekly menu experience, improving meal selection flow, and simplifying catering requests through a responsive, mobile-friendly platform.

  • Dollar

    Dollar Car Rental: Modernizing the Reservation Flow

    The project focused on streamlining the booking process and supporting full digital completion — aligned with Dollar’s business goals.

  • Smart Timer

    Smart Timer

    The project focused on designing a performance tracking app for athletes, simplifying time measurements, and making goal-setting and progress tracking intuitive across mobile devices.

  • Brimborg

    Building a Seamless Digital Rental Journey for Brimborg

    A complete redesign of Iceland’s top rental platform — streamlined search, smart filters, and custom booking flows for every car type.

  • Dibbly

    Dibbly

    Full-service content creation platform

  • BL Vefverslun

    BL Vefverslun

    eCommerce platform

My Skills & Qualifications

  • 1. User-Centric Requirement Gathering

    • researching to understand the business situation and user needs
    • analysing current metrics
    • leading design sprint sessions to ideate and innovate solutions
    • translating findings into visual representations such as CJMs, user flows, stories, user paths
    • formulating hypotheses to guide design decisions
    • conducting user testing to gather valuable feedback
    • collaborating across cross-functional teams

  • 2. Structural Design and Mapping

    • developing product structures using BPMN maps and sitemaps with page requirements

  • 3. UI - Visual Interface Language

    • developing a distinctive brand for the digital product
    • designing UI concepts
    • establishing comprehensive design systems
    • conducting a design review to ensure the project aligns with the principles of the design system
    • rendering all user journey pages
    • designing components with advanced Figma features such as variables, swaps, variants, and more
    • preparing all pages for seamless code integration
    • preparing all technical pages and component states for code implementation

  • 4. Interactive Design

    • creating interface transitions, motion, FX, 3D animation etc., as required to build a motivated user experience that is intuitive and responsive.